Change Proposal for Sales Department

Introduction Naturally, human beings resist change for the fear of the unknown among other reasons. This is why it would take a lot to maneuver through the ups and downs associated with bringing change and making sure that the organization embraces it and successfully walks through the transitions.Advertising We will write a custom essay sample on Change Proposal for Sales Department specifically for you for only $16.05 $11/page Learn More Kudler Fine Foods Virtual Organization has been giving its customers the best they can and that is why the organization has been so successful in creating lasting relationships with its clientele. However, our market share has not been increasing substantially due to the steep competition in the market. It is sad to realize that after some research that was conducted in the market, our products were found not to be famous. We have been in the business for a period long enough to be able to cut down our advertising and promotional expenses and still enjoy leading the market but unfortunately, we are as threatened as in our first two year of business. This brings us to what we are not doing; this business should invest more in advertising through the web. According to Leban Stone (2008), the business environment is very dynamic which requires managers to be vigilant and always stay a step or two ahead of the competitors. However, this is something that the organization has not been excellently doing of late. I took the pleasure to review some of our key competitors’ expenditures on sales and promotion only to realize that we have been a way too extravagant on ours. This organization invests heavily in the expensive personal selling which was a good strategy for us at our tender age but now these costs are unnecessary. We have also been pumping lots of cash to the print media, which includes newspapers and magazines not to mention the big cheques we write to the television and radio stations . Unfortunate we have almost forgotten completely about the web. Analyzing our market, I realized that we serve a market composed of more than three quarters of young adults aged between 18 and 35. These people no longer read newspapers and magazines. In other word, they have no time for the print media. They are all busy chatting in social networks, sending e-mails to each other, and reading news from the internet. If we want to catch them, then this is the right place to find them. We can begin this by developing a comprehensive and user friend company website, which tells it all about us. We should also consider having ways of making sales through the internet, which is the convenience these youngsters are looking for. Then we shall have numerous blogs and advertisements so that every one of these youngsters must see something to do with Kudler Fine Foods Virtual organization every time they log in to the internet.Advertising Looking for essay on business economics? Let's s ee if we can help you! Get your first paper with 15% OFF Learn More This organization will better have a specialist in that field other than hiring the services. I know this sounds a little expensive but I was thinking of cutting our current expenditures on old-fashioned means of promotion by half, which would be more than enough to cater for the changes. The remaining half can be split into two so that we have one-half used to increase the salaries of the sales personnel. This will help in managing the change. Online advertising is famous for its benefits of cost effectiveness, growth in audience, ability to select target audience and drive transactions just but to mention a few. It requires minimal number of personnel, which helps the organization to save on salaries and wages. Once a clientele has been established, it helps the organization stay in touch with them, since sending direct mails would be very easy. According to Denison (2001), the manager should be very effe ctive in managing the dimensions associated with change if he or she intends to succeed in bringing the change. The first dimension can be referred to as the content dimension. This dimension explains what the change will constitute of by telling exactly what will happen on the ground. For our case, a comprehensive report should be drawn on what to be done about the different media as an activation of the change agenda. The second dimension, which is the process dimension, concentrates on how to implement those changes amid the expected difficulties. This is where all the departments of Kudler Fine Foods Virtual Organization come together and build the synergy required to succeed in this. It would not be funny for a cleaner or a secretary to be so helpful when it comes to online advertising. This is why the organization will have to work together as opposed to each department minding its own business. Every individual in the organization should have his or her share of responsibilit y to the change progress. The third dimension, the context dimension, explores the environment where the change is being undertaken. Difficulties in both external and internal environment should be forecasted and dealt with even before they arise. This is where the organization is most required to be proactive as opposed to reactive. Workers should be enabled on the new techniques, which will call for training in the organization. A computer lab might become necessary as well as powerful devices to connect to the internet. The organization will have to be ready for everything good or bad associated with the change. The last dimension will be fighting quick victories. This organization has long-term visions and cannot afford to be distracted by petty short-term victories. These victories due to the change need to be institutionalized since they are everybody’s efforts.Advertising We will write a custom essay sample on Change Proposal for Sales Department specifically for you for only $16.05 $11/page Learn More This change has already undergone the preliminary stages of project management, which begins by initiation and planning. Now that there is a detailed plan on how to execute activities, it is time for execution once the plan is approved. It is my duty to present the plan for approval giving all the necessary information to allow my superiors make informed judgments. Once the change has been approved, I take the responsibility to lead the execution. This can take up to a year or more to have the change in the organization as stipulated in my report. Burnes (2004) makes it clear that the execution is not the end since the project needs to be monitored, controlled, and evaluated. This ensures that all the activities are going on as planned. Deviations from plan are dealt with promptly as they can cost the organization a lot. The last step in project management would be evaluation of its performance. We will need to see if more customers are responding positively and also make necessary changes for better performance. This investment will not be regretted as it is expected to tap the market, which has been for a long time unreached. Sales are expected to grow tremendously and soon we will be thinking of expanding our operations. With a very high confidence level, I expect the change to earn us a return on investment of 1.45. This means that we will be receiving 45% as benefits for what we have invested in the online advertising. These benefits will be received for an indefinite period of time and the payback period is really short. References Burnes, B. (2004). Managing change. 4 Edn. Harlow: Pearson Education Limited. Denison, D. R. (2001). Managing organizational change in transition economies. London: Routledge Leban, B., Stone, R. (2008). Managing organizational change.2 Edn. Hoboken, NJ: John Wiley Sons.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This essay on Change Proposal for Sales Department was written and submitted by user Alexis I. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Free Essays on A Handmaid’s Tale

How Do the Historical Notes Influence Our Interpretation of ‘A Handmaid’s Tale’? The epilogue of ‘A Handmaid’s Tale,’ is a transcript of a lecture about Gilead. Atwood has added this to the end of the novel to give some insight to what happened after Gileadian society. Another purpose of the historical notes is to give another point of view other than the character Offred’s. The first paragraph denotes the time and place the lecture occurs formally showing that the readers of the Historical Notes could be anyone looking at the transcript, not only Atwood’s readers. This gives the Historical notes a ‘timeless’ feel and so, relevant to anybody at anytime. The names of the professors are similar to Native American names from before Gilead, although the Christian names are similar to western culture names. Such as ‘Maryann Crescent Moon’ and ‘James Darcy Pieixoto.’ This shows that the people after Gilead have now, respect for the nature unlike the time before. This marks Gilead as a transition when people are trying to repair damage done. This is highlighted when Crescent Moon reads a list of activities, which are all respectful to nature. It is interesting how the character Crescent Moon showing that women have got some respect back after the Gileadian society. The main speaker, Professor Pieixoto, gives some idea of his attitudes toward Gilead and Offred. This influences our interpretation of ‘A Handmaid’s Tale’. Firstly at several points in the Historical notes, Pieixoto makes jokes implying that he does not take the character Offred’s ‘plight’ seriously. This comes strange to the reader because they have become highly emotionally involved with Offred. He calls the ‘Underground Femaleroad’ the ‘Underground Frailroad’. This is a reference to the ‘Underground Railroad’ which was the name given to the system to free black slaves during the American civil war. Historians, immediatel... Free Essays on A Handmaid’s Tale Free Essays on A Handmaid’s Tale How Do the Historical Notes Influence Our Interpretation of ‘A Handmaid’s Tale’? The epilogue of ‘A Handmaid’s Tale,’ is a transcript of a lecture about Gilead. Atwood has added this to the end of the novel to give some insight to what happened after Gileadian society. Another purpose of the historical notes is to give another point of view other than the character Offred’s. The first paragraph denotes the time and place the lecture occurs formally showing that the readers of the Historical Notes could be anyone looking at the transcript, not only Atwood’s readers. This gives the Historical notes a ‘timeless’ feel and so, relevant to anybody at anytime. The names of the professors are similar to Native American names from before Gilead, although the Christian names are similar to western culture names. Such as ‘Maryann Crescent Moon’ and ‘James Darcy Pieixoto.’ This shows that the people after Gilead have now, respect for the nature unlike the time before. This marks Gilead as a transition when people are trying to repair damage done. This is highlighted when Crescent Moon reads a list of activities, which are all respectful to nature. It is interesting how the character Crescent Moon showing that women have got some respect back after the Gileadian society. The main speaker, Professor Pieixoto, gives some idea of his attitudes toward Gilead and Offred. This influences our interpretation of ‘A Handmaid’s Tale’. Firstly at several points in the Historical notes, Pieixoto makes jokes implying that he does not take the character Offred’s ‘plight’ seriously. This comes strange to the reader because they have become highly emotionally involved with Offred. He calls the ‘Underground Femaleroad’ the ‘Underground Frailroad’. This is a reference to the ‘Underground Railroad’ which was the name given to the system to free black slaves during the American civil war. Historians, immediatel...

Controversial Issues in Entertainment Paper Essay

Controversial Issues in Entertainment Paper - Essay Example Since discussions on such topics are open to public the questions regarding its ethicality are disputable. According to Kuypers (2002) â€Å"Controversial issues are news, and for news we look to the press." (p. 1). This essay aims to discuss the various issues and debates surrounding the coverage of controversial issues / news by the media. For the purpose of this study, the recent highly dramatic photo of a subway train bearing down on a man who was pushed off the platform, published by the New York Post on front page is used. The highly graphic depiction sparked widespread debates and criticisms condemning the unethical publication of the image, the misuse of the freedom of press, and insulting the dignity of humanity. Nature of controversy: On December 4, 2012 The New York Post published a photo on its front page, sensationally titled "Pushed on the subway track, this man is about to die. DOOMED" (See Appendix Fig. 1) Immediate after the sensational publication of the disturbing image by the newspaper, wide-ranging debates and criticisms surrounding the ethics in photojournalism and dignity of humanity began pouring in from all quarters of the society. The criticisms mainly questioned the photographer's choice of action in the face of adversity. The intent of the photographer, R. Umar Abbasi was questioned raising serious concerns over the incident, particularly since he chose to capture and then sell the image to New York Post, rather than do the obvious – i.e. intervene and try to help the man. The inaction of the photographer highlighted his apparent apathy towards the victim, inviting severe criticisms concerning his lack of judgment and gross violation of human rights. The publication of the photo by the New York Post on the front page also called for debates and criticisms surrounding the blatant use of liberty of the press by the publication. The news journalists and photographers are bound by a strict code of ethics and good conduct which en tails them to act prudently towards an individual or group and adhere to the standards of morality and principles normally attributed to and deserved by the humanity. According to the National Press Photographers Association's Code of Ethics: "Photographic and video and images can reveal great truths, expose wrongdoing and neglect, inspire hope and understanding and connect people around the globe through the language of visual understanding. Photographs can also cause great harm if they are callously intrusive or are manipulated" (NPPA (2012) Although the publication of the photo did not in any way violate the code of ethics, it however did cross the line of human dignity, especially considering that the graphic image was published on the front page. The photo was used since it was ‘newsworthy’, and such images / shocking news items are quick to catch the audience’s attention, as is apparent from the widespread reactions garnered overnight from all aspects of so ciety including journalists and citizens alike. Soon after the publication of the photo by the New York Post, other newspapers and tabloids as well as the television media covered the incident with varied reactions on the issue. Most of the print and visual media condemned the publication of the graphic image but continued to cover the story as more and more videos and images captured by

Management Development Programme Assignment Example | Topics and Well Written Essays - 3750 words

Management Development Programme - Assignment Example This paper illustrates that high-quality management at the Globalink computer retail stores will thereby mean better performance, and hence the success of the entire company. In businesses and organizations, management refers to the functions that serve to coordinate the efforts by employees in order to accomplish the organizational goals and objectives through effective and efficient utilization of the scarcely available resources. According to Stephen, management can be defined, explored or divided into diverse components depending on its roles. These elements (roles of management) include planning, staffing, organizing, controlling, leading, directing and motivating. In order to become effective and efficient managers, the newly upcoming Globalink retail managers must thereby be equipped with the knowledge and skills in such undertakings for the accomplishment of goals and success of the organization. Since a business is a system within which management endeavors to create the arc hitecture for the production system, the roles of new managers in organizational design will be central and hence they must be able to understand their general responsibilities within the Glabalink organization. This proposal thereby presents a chronological plan on how the management development programme will be piloted in order to best equip the new Globalink store managers with adept knowledge of management. Globalink Organisation is an organization that offers computer accessories but majors in computing solutions and services such as networking of home PCs and corporate networking solutions. For about a decade, the company has been operating majorly as an online organization, offering computer networking solutions and other related services. Nonetheless, for the past few years, the company has been restructuring, opening a number of chains or retail stores within Europe, and is currently spreading its roots into other continents such as America and Asia. Research by the compan y’s customer service department revealed that both home and organizational PC customers demanded some retail and physical interactions with the company’s service providers. This necessitated a physical evidence of the company’s relationship with its customer rather than the on-going online customer assistance.

Your choice Essay Example | Topics and Well Written Essays - 750 words - 1

Your choice - Essay Example The advertisement under focus (shown in Appendix A) utilizes propaganda techniques as well as communist symbols for propagation. Essentially the advertisement is geared to sell candy but the symbols used for propagation make the advertisement look like communist propaganda for revolution. The first noticeable item about the advertisement is the heading at the top which provides a striking message in a Russian transcription type script. The heading is transcribed in a modified font to resemble Russian script (apparent from the horizontally flipped N symbols†. In addition, the contents of the heading make it provocative and even appealing to the intended audience. The heading reads â€Å"The Redolution is now!† where the word â€Å"Redolution† has been derived from the words â€Å"revolution† and â€Å"red†. This rebranding of the word revolution is an attempt by the advertisement to strike the curious sides of human beings. Human beings are typically interested in items that either provoke them or items that strike their curiosity. Since the word revolution is a strong word, mixing it with red leaves strange connotations. This is compounded by the fact that the United States and the Soviet Union remained at loggerheads with each other during the Cold War (Friedman). The advertisement under focus is geared for the United States where most people still carry biases against Russia. Using the color red along with the message of revolution tends to make the advertisement generate a strong appeal with audiences. The urgency of the message expressed by the word â€Å"now† tends to raise the bar even more. The advertisement uses other strongly communist symbols as well including the M&M mascot and the volley of people at the bottom. The red colored M&M mascot symbolizes a turn into the communist fold. The figure’s head is shown strewn with a cap tagged with a single communist star leading to a greater appeal for the figure as being communist.

Care Of People With Learning Disabilities

Care Of People With Learning Disabilities Regardless of the above mentioned fact, a large majority of the population, in the UK continues to suffer from blatant neglect in terms of receiving quality health care. Although there are various services offered by the government at various levels to ensure proper care of patients, the more psychological and moral aspects of care for the soul and dignity in health care are usually ignored. This paper, aims to probe the various issues related to the element of dignity as it pertains to provision of health care of people suffering from learning disabilities, and explores the range of services available to them, at various stages of life, from birth till death. People with Learning Disabilities are one of the most Vulnerable groups in the society (Department of Health 2001). It is estimate that there are over 800,000 people in the UK aged over 20 years who have a learning disabilities and this number could be rise by 14 percent to 900,000 by 2021 (Department of Health 2005a). Dignity in care has become an important policy thrust for the people with learning disability and its a fairly recent trend for governments to feel that it is their role to enlighten people how to do their job rather than just set broad guidelines/policy parameters for the Health and social service (Wainwright. 2008) Meaning and Definition of the terms and Concepts used: The terms and / or concepts which are frequently used throughout this study, such as Dignity, Learning Disability, and Disenfranchised Death, are explained in the following section: The term Dignity is defined as: Dignity is concerned with how people feel, think and behave in relation to the worth or value of themselves and others. To treat someone with dignity is to treat them as being of worth, in a way that is respectful of them as valued individuals (RCN, 2008). Dignity in care consists of numerous overlapping phases which pertaining to respect, privacy, independence and self-esteem. The impermanent sense of dignity used as a guide which based on standard dictionary definition. At state, quality or manner worthy of esteem or respect ; and self-respect. Dignity in care, therefore, means the kind of care, in any setting, which supports and promotes, and does not undermine, a persons self-respect regardless of any difference. (A desk research report prepared for the Department of Health 2009): Learning Disability: In the UK in 1995 there was a ground swell of opinion and referred to as mentally handicapped their families and those who worked with them, brought about a change in terminology from mental handicapped to learning disability(M.Brown-2003). Learning disability includes the presence of: A significantly reduced ability to understand new or complex information, to learn new skills (impaired intelligence), with a reduced ability to cope independently (impaired social functioning); and a condition which started before adulthood, with a lasting effect on development (Scottish Executive, 2010). Disenfranchised Death: Disenfranchised death is death that is not openly acknowledged with the dying person, where the dying person is socially excluded from the process of dying and deliberately excluded from the decision making processesà ¢Ã¢â€š ¬Ã‚ ¦ (Read, 2006: 96) However, reviewing different context of learning disability care reveals a variety of ways in which the term has been defined several times (Department of Health 2001a, Gates 2003,Grant et al 2005, O Hara Sperlinger 1997). Within the United Kingdà Ã‚ ¾m leà Ã‚ °rning diц¢Ãƒ Ã‚ °bility iц¢ the term uц¢ed when referring tà Ã‚ ¾ Ñâ‚ ¬eà Ã‚ ¾Ãƒâ€˜Ã¢â€š ¬le with Ñ Ãƒ Ã‚ ¾gnitive imÑâ‚ ¬Ãƒ Ã‚ °irment. à Ã‚ rà Ã‚ ¾und the wà Ã‚ ¾rld termц¢ inÑ lude intelleÑ tuà Ã‚ °l diц¢Ãƒ Ã‚ °bility, develà Ã‚ ¾Ãƒâ€˜Ã¢â€š ¬mentà Ã‚ °l diц¢Ãƒ Ã‚ °bility, mentà Ã‚ °l hà Ã‚ °ndiÑ Ãƒ Ã‚ °Ãƒâ€˜Ã¢â€š ¬ à Ã‚ °nd mentà Ã‚ °l retà Ã‚ °rdà Ã‚ °tià Ã‚ ¾n. à Ã‚  leà Ã‚ °rning diц¢Ãƒ Ã‚ °bility iц¢ à Ã‚ ° life-là Ã‚ ¾ng Ñ Ãƒ Ã‚ ¾nditià Ã‚ ¾n thà Ã‚ °t uц¢uà Ã‚ °lly beginц¢ à Ã‚ ¾n à Ã‚ ¾r à Ã‚ °rà Ã‚ ¾und the time à Ã‚ ¾f birth à Ã‚ °nd reц¢ultц¢ in à Ã‚ ° reduÑ ed à Ã‚ °bility tà Ã‚ ¾ underц¢tà Ã‚ °nd new à Ã‚ °nd Ñ Ãƒ Ã‚ ¾mÑâ‚ ¬lex infà Ã‚ ¾rmà Ã‚ °tià Ã‚ ¾n à Ã‚ °nd Ñ Ãƒ Ã‚ ¾Ãƒâ€˜Ã¢â€š ¬e indeÑâ‚ ¬endently. Research Question: The basic research question this paper tries to address is: Dignity in health care for people with learning disabilities (LD): Fact or a Farce? Through this question an attempt is made to: Examine the range of services currently provided to people with learning disabilities. Whether such services are in conformity with the overall objectives set by the government. Whether there exists any discrimination or prejudice between people with learning disabilities and the normal public in providing such services. Whether the claims made by the government concerning equality and fair treatment of such people hold true. The answers to the above questions, as provided through the literature review will help in determining whether dignity in care for people with learning disabilities is a fact or a farce. Aims and Objectives: The main aim of this study is to explore the issues related to dignity as it pertains to health care of people suffering from learning disabilities. The objectives include: To explore the range of challenges faced and problems encountered by people suffering from learning disabilities Assess the quality of health care services available to them Investigate the need for a comprehensive and an all-encompassing health care policy for such people To understand and compare the type of services offered and available to them To explore the role of carers, health care institutions and other support services in enhancing their status and ensuring their well-being. Ethics: The concept of ethics has evolved recently from the modest definition of the term that of conventional ethics, to its gradual transformation into various branches and sub-types such as bio ethics, ethics related to human rights and to the more recent, health policy ethics. Ethics in terms of health care refers to the equitable and fair distribution of resources, benefits and services among the people, regardless of their age, gender, race, ethnicity, socio-economic background or the kind of illness they are suffering with. Equity in treatment of illnesses, hence, is an inevitable and inseparable part of health care ethics. On account of growing concerns regarding the inequitable treatment given to people with learning disabilities the initiatives related to providing adequate and good quality health care have gained momentum. Activists worldwide, campaigning for the cause of provision of adequate health care facilities for people with various disabilities, have actively pushed for dignity in health care, especially towards people with learning disabilities. They have demanded a thorough review of policies and principles of health care to ensure dignity of such people. (Morrison, 2008). As the civilization confidently strides towards a new millennium, there is likely to be a rise in group of supporters campaigning for and advocating ethics in health care with a special stress on protecting and defending human dignity. Such a cause which is advocated by academic scholars, researchers, human right groups and activists alike, must, hence be taken up seriously and appropriate policies are developed at the local, regional as well as national levels to ensure compliance (Fulford et al, 2002). Ethics in general and in health care in particular, has undergone a major transformation from a concept which was initially confined to protecting the interests of an individual to a full-fledged social concern. Hence it is inevitable for the health care institutions to take such a matter into consideration while developing strategies and implementing health care policies, which involves people with learning and other developmental disabilities. Project Methods/Methodology: For the purpose of this study, phenomenological research methodology is chosen, whereby observations are made on the basis of data collected from trusted government websites such as the NHS, published research reports, medical journals, books as well as magazines and newspapers. In order to accomplish the research objectives, an attempt was made to explore, analyze and seek information related to qualitative studies which aimed at: Assessing the plight of people suffering from learning disabilities. The perception of such people towards the health care facilities made available by the government. The existence of various services and its effectiveness and addressing the key issues and challenges faced by such people. The need for trained carers and the knowledge which they must possess in order to be able to deal with such people, in a better and efficient manner. The various obstacles which may be encountered while dealing with patients suffering from learning disabilities right from detection to end-of-life care, etc among others. This research is based on the phenomenological research methodology, which takes into consideration the perspectives of other researchers, and research reports published by government departments comprising of first hand information and accounts of people suffering from learning disabilities. According to Dilthey, (in Rapport, 2004): The quest to understand more and better is essentially a qualitative pursuit that requires an experience-near language. It starts with experiences we already understand and expands and deepens these understandings into broader and different contexts through dialogue with otherness. Such understanding proceeds by a mode of analysis in which meaning arises out of relating parts to whole (Pp. 80) Literature review helps in assessing, analyzing and interpreting various studies conducted by scholars, and researchers with regard to the topic under study and helps in justifying and substantiating the research hypothesis. Literature reviews help in summarizing the various perspectives presented by the researchers with regard to the given topic and lend more credibility to the subject being discussed. According to Burns and Grove (2005): Literature review is an organized written presentation of what has been published on a topic by scholars. The purpose of the review is to convey to the reader what is currently known regarding the topic of interest (Pp.93). Literature Review: People with learning disabilities are often excluded within society also have little control over their own lives, and were more likely than others to have bad things happening in their lives (Joint Committee on Human Rights, 2008). People with learning disabilities, and particularly older ones, are among those groups of people who are faced with various barriers, such as access to good quality health care and equality in opportunities and health care services available to them, which add to their woes by making it all the more difficult to cope with their disability (Jenkins, 2005; Frey, 2006). People with learning disabilities comprise of a highly vulnerable section of the society and have limited access to health care facilities / services offered to them. Hence they are often faced with obstacles and challenges while copying with grave situations such as loss and bereavement of loved ones, personal illness, death etc (Elliott, 1995). which in turn tends to aggravate their situati on and increase their dependence on the society which includes their friends, family and loved ones as well as the community in general. They are known to have been ignored persistently in terms of providing services in the need of personal illness, death, and other challenging life situations, thus increasing their vulnerability all the more. One of the most common characteristics observed in case of people with learning disabilities, on the basis of various studies, is their inability to communicate effectively. Although some of them can communicate their thoughts, feelings, fears and emotions effortless, a majority of them find it difficult to communicate accurately, in a meaningful manner. Such a drawback, often leads to further serious complications, such as detection of any major health problems, thus putting their lives at risk (Gates, 2007; Great Britain: Joint Committee on Human Rights Report, 2008). According to Tuffrey-Wijne (2003), one of the most effective means of accurate medical assessment is appropriate and effortless communication and any irregularity in communicating issues related to ones health often, invariably leads to disastrous results, which affects the health of the individual in question, and leads to incorrect and undesirable outcomes. The outcome of ineffective communication and inability to communicate ones health problems is even more lethal in case of people with learning disabilities. According to Tuffrey-Wijne (1997) any inefficiency on the part of the individual suffering from learning disability, to communicate their health problems, may lead to a late diagnosis which further leads to an incorrect prognosis, and ultimately ends in untimely death of the individuals concerned. Office of Population Censuses and Surveys (OPCS 1998) showed that 48% of people with learning disabilities have impairment in one sensory domain and 18% are doubly impaired. Most s ignificant issues are eating problem, nutrition, sleeping, respiratory function problems, foot care, skin conditions, pressure sores, bowel problems and gear disease (J.OHaraA.Sperlinger, 1997). Improved access to health care services for people with learning disabilities is a step ahead in ensuring their well being. Good quality physical and mental care services can go a long way in ensuring their long term safety. Furthermore increased commitment on the part of the carers and other health care service providers is probably one of the fastest and cheapest ways to ensure their better health. One of the most important and crucial elements of health care services is offering end-of-life care services to people with learning disabilities. Communication, with respect to people with learning disabilities, is not restricted to the mere transfer of thoughts to the other person/s but in fact, it includes the ability that other person, to whom the information is being communicated, to accurately interpret the thoughts being conveyed, respond promptly on the information made available to them, and ensure follow up. Such a form of reciprocal communication is an extremely important and fundamental survival tool, for people with learning disabilities. According to Kerr et al (1996) available statistics have indicated that as many as 50% of the people suffering from learning disability suffer from some form of communication impairment, which includes difficulties in cognition, hearing, language, speech or social interaction (Ambalu, 1997). This is a matter of grave concern for the care givers as well as the government health care institutions which are involved in providing health care services to people with disabilities. Another equally critical aspect, which is generally observed with regard to the people with learning disabilities, is the negative perception about such people among the common public, which in turn further gives rise to an equally negative reaction from people with learning disabilities which arises from the feeling that they are being negatively viewed (Gates, 2007). According to Thornton (1996), Lindop and Read (2000) and Read (2006) the major reasons behind such negative perception of people with learning disabilities is the lack of adequate knowledge as well as lack of professional experience which invariably leads to negative attitudes among people towards those with learning disabilities. According to Mencap (2004) such factors may further culminate into professional incongruity and prejudicial treatment, thereby further hampering their mental and physical well-being ultimately leading to institutional discrimination and poor health care for such people. Create awareness and b uild up interpersonal relationships with people with learning disabilities, consideration needs to be given to how to maintain relationships, using everyday opportunities to engage in valued conversation. Often, as carers, main interaction with people is associated with personal care (Ambalu in OHara Sperlinger1997). The government White Paper Valuing people: A new strategy for Learning Disability for the 21st Century (Department of Health 2001a) clearly set the agenda for us, in offering appropriate and effective support people with learning disabilities in their everyday lives. Critical Commentary: Learning Disability is a label. People with learning disability are people first. The British Institute of Learning Disabilities, 2010 Thus it is imperative that such people receive utmost care and quality health care services which, if not better, at par with the facilities and services enjoyed by the rest of the population, regardless of their mental / physical health. People, regardless of their backgrounds i.e. race, ethnicity, gender, age, or socio-economic backgrounds they belong to, have an equal and just right to have access to quality health care services, and the denial of such a basic right, is the denial of human rights. It has been observed, on the basis of the above research, that people suffering from learning disabilities are often victims of negative public perception and lack of professionalism displayed by the carers, which forces this group to succumb to their illnesses, which often goes undetected. Such disenfranchised deaths, are common among people with learning disability (Read, 2006) and hence requires active steps to be taken on the national level. In order to eliminate and / reduce the occurrence of such disenfranchised deaths among people with learning disabilities; it is necessary and extremely important for the general population to treat such people with dignity, and respect. They deserve an equal right to be treated as adults and equal citizens. Such a policy entails implementation of creative health care strategies specifically aimed at people with learning disability, as well as active participation and cooperation on the part of the carers, in order to ensure effective communication, which in turn, as observed from the above research, ensures better understanding of the problems faced by them, a prompt analysis and diagnosis and an effective treatment. Conclusion: Dignity in care is a very critical element of health care, and considering the fact that people with learning disabilities are amongst the largely socially disqualified and hence highly vulnerable, groups in the UK it requires immediate attention at both institutional as well as national level. People suffering from learning disabilities are socially ignored, and often are subject to prejudicial treatment, partly owing to lack of awareness and more so, on account of the lack of availability of opportunities. They rarely have proper employment and have little or no control over the carers who are appointed for looking after their well-being. Moreover their concerns are barely discussed on a wider platform. This situation is grave and calls for immediate change and positive reforms. People with learning disabilities are equally respectable members of the society and they need to be treated with dignity and care which they deserve. Concerns such as unemployment, proper health care, education, housing, social security, etc should be addressed by the government in association with the local councils and ensure its proper access to the people with in dire need of such services. Proper implementation of well designed policies and measures and synchronized co-ordination of all members of the community can go a long way in securing the well being of such people. It can be difficult at times, and extremely challenging but such positive practice by the health care service providers and carers alike can pave way for better networking, collaborative working and interdisciplinary support, thus ensuring their health and safety in the long run (BILD,2010).. It is imperative that the government and the leading health care institutions champion this cause, and instigate, lead and encourage such good practice initiatives by providing professional and well trained carers for people with learning disabilities. Hence gaining trust and building relationship over a period of time are important consideration not only establishing and maintaining relationships, but also in thinking about ending (I. Peate D. Fearns 2006). In conclusion, strict guidelines and policies are not enough at times, and it needs a collaborative effort on all fronts to strive to provide better care to people with learning disabilities.

Grapes of Wrath Essay: Moving From Me to We -- Grapes Wrath essays

Moving From Me to We in The Grapes of Wrath      The play, The Grapes of Wrath, explores how the Joad family adapts to a new reality, how their concern changes from their own family and problems, to other families and their difficulties, until their concern includes all of the migrants and the larger problems of unemployment and prejudice. The Joad family’s journey to California results in the breakup of their family. The very first cause of the breakup of the individual family was with the loss of their land. The Joad family had lived there for many generations and had very strong ties to the land. Losing their land was equivalent to losing their family history. This is expressed by â€Å"She puts them in her pocket, closes the box, stands and with resignation tosses the box on the fire†(Galati 21). It is very evident that ma is reluctant to let her past go. On their journey they lose their first family member, Grampa Joad. This shows that there is a strong connection between a man and his home. Grampa’s great longing for his homeland ultimately resulted in his death.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The shift from individual thinking to wide spread thinking is most directly seen in the actions of Tom Joad. In the beginning of the play Tom is mainly concerned for his own welfare. He wants to make up for all the things that he missed while in prison. Later on in the play he is more concerned with the welfare of the people. Then finally his thinking had shifted to trying to do what is best for all the migrant people by helping them organize into striking. Casy also had foreseen trouble along the way, but the family still pursued west. When Casy states â€Å"I’m all worried up. I been watc... ...any other people in their situation. In the end, Ma realizes that the family doesn’t come first anymore but anybody who just needs help should come first. Everyone had a shift in thinking - sometimes it takes a tragedy to make you see things in a new and different way.      1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   You should include a conclusion paragraph in your paper.   A conclusion re-caps on what you have discussed in your paper.   In one sentence each describe what you wrote in each paragraph.   Then combine all of those thoughts into one sentence to end your paper.   The conclusion paragraph begins specifically with each theme but broadens, by the end, to include every theme. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Also always be sure to cite each quote.   Make sure that you have the author and the page number every time.    Grapes of Wrath Essay: Moving From Me to We -- Grapes Wrath essays Moving From Me to We in The Grapes of Wrath      The play, The Grapes of Wrath, explores how the Joad family adapts to a new reality, how their concern changes from their own family and problems, to other families and their difficulties, until their concern includes all of the migrants and the larger problems of unemployment and prejudice. The Joad family’s journey to California results in the breakup of their family. The very first cause of the breakup of the individual family was with the loss of their land. The Joad family had lived there for many generations and had very strong ties to the land. Losing their land was equivalent to losing their family history. This is expressed by â€Å"She puts them in her pocket, closes the box, stands and with resignation tosses the box on the fire†(Galati 21). It is very evident that ma is reluctant to let her past go. On their journey they lose their first family member, Grampa Joad. This shows that there is a strong connection between a man and his home. Grampa’s great longing for his homeland ultimately resulted in his death.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The shift from individual thinking to wide spread thinking is most directly seen in the actions of Tom Joad. In the beginning of the play Tom is mainly concerned for his own welfare. He wants to make up for all the things that he missed while in prison. Later on in the play he is more concerned with the welfare of the people. Then finally his thinking had shifted to trying to do what is best for all the migrant people by helping them organize into striking. Casy also had foreseen trouble along the way, but the family still pursued west. When Casy states â€Å"I’m all worried up. I been watc... ...any other people in their situation. In the end, Ma realizes that the family doesn’t come first anymore but anybody who just needs help should come first. Everyone had a shift in thinking - sometimes it takes a tragedy to make you see things in a new and different way.      1.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   You should include a conclusion paragraph in your paper.   A conclusion re-caps on what you have discussed in your paper.   In one sentence each describe what you wrote in each paragraph.   Then combine all of those thoughts into one sentence to end your paper.   The conclusion paragraph begins specifically with each theme but broadens, by the end, to include every theme. 2.  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Also always be sure to cite each quote.   Make sure that you have the author and the page number every time.